Batteryfly

Challenge

• The brand had limited visibility in SERP across Qatar
• Need qualified leads in their seasonal period (May to September)

Our SEO Solution

The SEO strategy for Batteryfly was built with a clear focus on local intent, seasonal demand, and sustainable organic growth in the Qatar market. Instead of short-term traffic spikes, the objective was to build consistent search visibility for high-intent service queries, especially during peak demand months.

1. Market & Intent-Based Keyword Strategy
   • Conducted in-depth keyword research focused on emergency car battery services, roadside assistance, and location-based queries across Qatar.
   • Prioritized high-conversion, service-intent keywords over informational-only terms
   • Mapped keywords to service pages to capture users actively searching for immediate solutions

   This approach directly supported lead generation rather than vanity traffic.

2. Seasonality-Driven SEO Planning
   • SEO execution was planned ahead of the peak business period.
   • Content optimization, on-page improvements, and ranking stabilization were completed before high-demand months.
   • Focused on maintaining and improving keyword positions during peak season, not experimenting mid-season.

   As a result, organic traffic and visibility peaked when customer demand was highest.

3. Authority & Visibility Building
   • Strengthened overall domain relevance for automotive and battery-related services.
   • Improved topical authority for core service categories.
   • Built consistent signals that supported both search engines and AI-powered platforms.

   This laid the foundation for improved search visibility and emerging AI referral traffic.

4. Data-Led Monitoring & Optimization
   • Continuous monitoring via Google Search Console and GA4
   • Regular optimisation based on:
   • Ranking movements
   • CTR trends
   • Engagement behaviour
   • Strategy adjustments focused on quality of traffic, not just volume.

   This ensured growth without sacrificing engagement or lead quality.

The Outcome

The SEO strategy focused on ranking stability, seasonal demand alignment, and high-intent visibility, turning organic search into Batteryfly’s primary and most reliable growth channel.

Organic Search Performance (Last 6 Months vs Previous 6 Months)

Google Search Console data comparing the 6 months (June 17 to December 16, 2025) vs the previous 6 months (December 16, 2024 to June 16, 2025), showing consistent growth in organic clicks and improved ranking stability.

Results Achieved

• Organic clicks increased by 86.97% within 6 months
• Search visibility improved with 49.9% growth in impressions
• Average keyword position improved from 15.9 to 8.7
• Click-through rate increased by 23%, indicating higher-quality traffic

The SEO strategy was designed to peak during the client’s highest demand period (May–September). We have maintained the keywords positions for relevant queries consistently and as a result, organic traffic grew steadily from Q2 and reached its highest point in August, delivering maximum visibility when conversions mattered most.

Organic Search Performance (Last 6 Months vs Previous 6 Months)

GA4 Traffic Acquisition report comparing the most recent 6 months vs previous 6 months, highlighting growth in organic users, sessions, and engaged sessions

Results Achieved

• Total website users increased by 79.76%
• Organic search sessions grew by 66.23%
• Engaged sessions from organic traffic increased by 65.17%
• Engagement rate remained stable at ~65%, even with higher traffic volume
• Organic search contributed over 76% of total website sessions

This indicates that SEO efforts didn’t just increase traffic volume — they brought in high-intent users who actively engaged with the website, supporting lead generation goals.

AI Referral Traffic Growth

SEO is no longer only about ranking on Google. It’s about being the brand AI tools trust enough to recommend.

• Website started receiving consistent referral traffic from AI platforms
• Growth trend shows +3,800% increase from Feb to Oct (1 → 39 users)

• #1 position keyword: 16



• Top 3 position keywords:22

Result Snapshot

The SEO strategy delivered ranking stability, seasonal alignment, and high-intent visibility—transforming organic search into Batteryfly’s most reliable and scalable growth channel.

Ready to Achieve Similar Results?

If you want SEO that delivers leads, not just traffic, and performs when your business needs it most:

👉 Request a Custom SEO Strategy
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