Iqraa

Challenge

• Highly competitive search landscape for medical related queries
• Strong dependence on trust, authority, and content accuracy
• Need to grow organic visibility without compromising medical compliance or user trust
• Ensuring traffic growth translates into meaningful engagement, not just visits

The objective was not aggressive growth, but measured, sustainable improvement in organic performance.

SEO Approach & Execution

The Iqraa website SEO strategy was designed to prioritise stability, relevance, and engagement quality, rather than short-term ranking gains.

1. Search Visibility & Content Alignment
   • Focused on improving visibility for core hospital, treatment, and service-related queries for Iqraa hospital.
   • Ensured content alignment with real patient search behaviour and intent
   • Strengthened relevance across key service and informational pages

   This helped improve discoverability while maintaining medical accuracy and trust.

2. Engagement-Focused Optimisation
   • Optimised page structure and content presentation to improve user engagement
   • Monitored behaviour metrics closely to ensure traffic quality remained high
   • Avoided tactics that could inflate traffic without real patient value

   The goal was to ensure users arriving via search actively interacted with the Iqraa website.

3. Data-Led Monitoring
   • Continuous performance monitoring using:
     • Google Search Console for visibility and ranking trends
     • GA4 for user behaviour and engagement analysis
   • SEO decisions were guided by:
     • Engagement trends
     • Session quality
     • Consistency across reporting periods

   This ensured improvements were measurable, defensible, and transparent.

Organic Search Performance (Google Search Console)

Comparison Period: Jul 1 – Dec 31, 2025 vs Dec 29, 2024 – Jun 30, 2025

Results Achieved

• Total clicks: 114K → 123K (+7.9%)
• Total impressions: 1.75M → 1.97M (+12.6%)
• Average position: improved from 20.3 → 15.8
• CTR: remained stable around 6.3–6.5%

These results indicate improved visibility and ranking stability, while maintaining consistent click-through behaviour.

GA4 – Organic Search Traffic Acquisition

Comparison Period: Jul 1 – Dec 31, 2025 vs Dec 29, 2024 – Jun 30, 2025

Results Achieved

• Total users: 70,762 → 75,807 (+7.13%)
• New users: 66,807 → 69,852 (+4.56%)
• Sessions: 110,772 → 122,436 (+10.53%)
• Engaged sessions: 74,233 → 80,712 (+8.73%)

Despite increased traffic volume, engagement growth remained consistent—indicating that organic search continued to attract relevant, high-intent users

Keyword Performance Results

Beyond traffic and engagement growth, a key outcome of the SEO effort was strong visibility for high-intent, location-based healthcare queries.

Top 3 Google rankings for multiple core service keywords in Calicut, including:

• Skin specialist in Calicut
• ENT doctors in Calicut
• ENT specialist in Calicut
• Clinical psychologist in Calicut

• Top 3 position keywords:22

Result Snapshot

• Organic visibility expanded steadily without volatility.
• Ranking improvements moved more queries closer to page-one visibility.
• Traffic growth was matched by engagement growth, not diluted quality.
• SEO functioned as a reliable discovery and research channel, supporting patient decision-making.

Looking for a Responsible SEO Partner?

If your organisation operates in a regulated or trust-driven sector and needs SEO that prioritises:

• Credibility over hype
• Engagement over vanity metrics
• Long-term value over short-term spikes

👉 Request a Custom SEO Strategy
Let’s turn organic search into your strongest growth channel.